Osmo ... sis

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I see what they did there. Osmo. Osmosis. 

I sort of wish I had one of those 1950s high school health videos to run with this, like "Your Body and You." Of course, given how what they thought about hydration back then, it'd probably have been called, "WATER ... THE HIDDEN KILLER."

Here in Oklahoma, we know about hydration. On Wednesdays between May and August, we know we have to start guzzling the fluids for the WNR soon as we're finished with our coffee. Being improperly hydrated can turn your WNR from a good workout to a short beer run and a deleted Strava file. 

And because you're on your bike, you know that what you put in has a direct effect on what you get out. Gatorade, for instance, is all sugar. However it helps, it's still a lot of calories you're having to burn off. Also, Gatorade's not exactly cutting edge hydration these days.

Osmo is. Check out some of Osmo's cheesy marketing copy:

Hydration is Power

To maximize and sustain power, stay hydrated. As body-water drops, so does aerobic power; by the time you’re thirsty you’re already about 2% below optimal body water, which can result in an 11% reduction in power output.

Individual body-water loss varies among athletes and according to exercise intensity and weather conditions. Most people, under most conditions, should drink 20-25 ounces of Osmo Active Hydration per hour of exercise (roughly one small or large water bottle). Lighter athletes or athletes exercising in cool weather conditions may only require 16-18 ounces an hour. Larger athletes or athletes exercising under hot and humid conditions may require up to 30 ounces an hour.

As endurance athletes, our bodies produce power through aerobic metabolism. Aerobic metabolism requires oxygen-rich blood to flow to the muscles. As body-water drops (due to perspiration and respiration), blood “thickens”, which reduces heart-stroke volume. This means that if you don’t start your effort hydrated, you won’t be performing at your best. If you don’t replace body water rapidly during your workout, your heart rate can hold steady (or even rise), but power will drop (known as “Cardiac Drift”).

In many cases, an athlete’s rate of fluid loss is greater than their body’s ability to replace it orally.  What this all means is 1) you should start your workout fully hydrated, 2) you can’t wait until you’re thirsty before you start drinking, and 3) you should be drinking Osmo Active Hydration, because it’s been developed to be the fastest way to replace body-water orally.

How is Osmo so fast at replacing body-water?  

To answer this question, we want to tell you about an American Chemist named Dr. Robert K. Crane. In 1960, Crane presented his discovery of the sodium-glucose cotransport system. Later, The Lancet called Crane’s discovery: “…the most important medical advance this century.”  

In plain language, when glucose and sodium are present in the small intestine, water is drawn into the bloodstream at a much faster rate.

Crane’s discovery of cotransport led directly to the development of oral rehydration therapy.  Oral rehydration therapy has saved the lives of millions of people suffering from dehydration in underdeveloped countries.

Crane’s discovery paved the way for Osmo Active Hydration. We have studied, tested and perfected the science of oral rehydration, honing the ratio of sodium (and other electrolytes), glucose and the other natural and organic ingredients to maximize the rate of fluid absorption and palatability.

Also, Peter Sagan reps this stuff. Maybe if you drink enough of it, you'll be able to ride wheelies on your road bike like he does. I mean, I'm not saying you will, but I'm not saying you won't, either.

Come in, check it out. This is one of the ones we swear by. Also, it just so happens that if you need anything related to carrying your on-bike hydration, say ... bottles, cages, Camelbaks, flasks ... we can hook you up with that, too. 

Thanks for reading. We'll see you at the shop. 

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Keep Laufing

We have a lot of gravel enthusiasts who visit the shop ... by design. We love riding gravel. The lack of cars, the feeling of freedom, the scenic views. About the only thing we don't love about gravel is the vibration.

Steel and carbon are good for dampening the bone rattling, but there's also ... The Grit from Lauf. Looking at it makes me think of Han Solo showing Luke Skywalker and Ben Kenobi the Millenium Falcon in Star Wars ... "She may not look like much, but she's got it where it counts."

Lauf forks look weird. But they are wily. They have an instant, undeniable effect on your ride. The same week we became a Lauf dealer, one of our shop regulars bought the first fork we had in stock, and stuck it on her Ti gravel bike. She had this to say:

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#monstertruck got just a tad bit of an upgrade for its adventure up to Kansas to chew up some gravel. #laufforks #citycyclesok #pandemoniumcycling

EDIT: And by ‘tad bit of an upgrade,’ I mean amazing! This fork is super rad. 68+ miles of pavement, gravel, wind and sand today and I don’t feel nearly as beat up as I would have using my regular carbon fork. Go check these out at City Cycles, gravel people. You’ll be glad you did.

That was completely unsolicited, mind you. We did not pay her. Or bribe. Riding one of these things will convince you better than my words ever will. But ... I'll give you one last thing. Here's a vid from Lauf on their fork technology. Watch and learn, then ... come test ride.

We'll see you soon.

SWIFTWICKS!

OMG! Socks. Below follows the magical marketing copy from Swiftwick on why their socks are so magical. And you can get to that in a minute. But first ... yeah, socks. They're important. In many ways, socks are the keys to foot comfort on  your bike. They can help you avoid hot spots and cramping. They can keep your feet dry and comfortable, and fight off the stanky foot. 

Oh, and they can look cool. We have an assortment of Swiftwick socks in the shop because ... they are awesome. Swiftwick socks provide compression, cushion and even come in Merino wool. Come pick your favorite flavor. Match your bike or kit, or go nuts and totally clash with your bike or kit. We don't judge. 


BORN TO WICK MOISTURE. BUILT FOR A PERFECT FIT.

Swiftwick socks provide a critical performance link between you and your technical footwear. Every style is designed and crafted to bring more enjoyment to your chosen activity by focusing on the following fundamentals

FIBER FIRST™ MOISTURE WICKING

We carefully select high performance synthetic and merino wool fibers that inherently move moisture. These fibers are sculpted into breathable designs to keep you dry. An example is synthetic Olefin, our signature fiber used in many Swiftwick products. Olefin is a lightweight fiber that wicks moisture and dries quickly.   

 CONTOURED COMPRESSION® FIT

Our goal is a perfect fit every time, so you can perform at your best, regardless of your chosen activity. All of our socks are designed to support the contours of your foot, which means no voids, bunching, or blisters. We know fit is a personal preference, so we provide compression options such as firm, moderate and relaxed.   

CHOICES TO FIT YOUR ACTIVE LIFESTYLE.

Finding the right sock is just as important as finding the right shoe. We build many standard technical features in our socks and are proud to offer a wide range of options so you can achieve the perfect fit and feel every time.

 Most of ours are the taller variety ...

Most of ours are the taller variety ...

2017 Focus Cayo Ultegra

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First, the good stuff, then the details.

We have a whole line of 2017 full-carbon Focus Cayos on the shop floor, both rim brake and disc models, and they are all on sale. You're going to have a tough time getting your hands on a bike this good for less. Full carbon. Ultegra. Get some. 

2017 Focus Cayo Ultegra (rim brakes): Retail, $3,400. Sale: $2,349.
2017 Focus Cayo Disc: 
Retail, $3,700. Sale: $2980.

Smooth, responsive, light and affordable. What's not to like, right? 

Cayo Ultegra Specs

  • Frame: Cayo, carbon, SL
  • Fork: Cayo, carbon, SL
  • Rear Derailleur: Shimano Ultegra, 11-speed
  • Front Derailleur: Shimano Ultegra
  • Shifters: Shimano Ultegra
  • Cassette: Shimano 105
  • Cranks: Shimano Ultegra
  • Drivetrain: Front: 52/36 , Rear: 11-28
  • Bars: FSA Vero Compact
  • Stem: Concept EX
  • Saddle: fi'zi:k Antares R5 Manganese
  • Seatpost: Concept EX, 27.2 mm, 350 mm
  • Brakes: Shimano Ultegra
  • Wheelset: Fulcrum CEX 7.0, 622-15
  • Tires: Schwalbe One Race Guard 25c, foldable

Cayo Disc Specs

  • Frame: Cayo Disc, carbon, SL
  • Fork: Cayo Disc, carbon, SL
  • Rear Derailleur: Shimano Ultegra, 11-speed
  • Front Derailleur: Shimano Ultegra
  • Shifters: Shimano Ultegra
  • Cassette: Shimano 105
  • Cranks: Shimano Ultegra
  • Drivetrain: Front: 52/36, Rear: 11-28
  • Bars: FSA Vero Compact
  • Stem: Concept CPX
  • Saddle: fi'zi:k Antares R5 Manganese
  • Seatpost: Concept EX, 27.2 mm, 350 mm
  • Brakes: Shimano Ultegra, RS685, 160 mm/160 mm
  • Wheelset: DT Swiss R24, CL, 12x142 / 12x100, 622-15
  • Tires: Schwalbe One Race Guard 25c, foldable

And they have clearance for a 28c tire, which makes the ride that much cushier. We're here all week. Just bring your helmet and shoes.